EXCLUSIVE: Contrary to speculation, NO Digital release of Obsession on June 2; exhibitors COMPELLED to increase shows of supernatural film shows due to TREMENDOUS demand
The recently released Hollywood film Obsession is doing very well at the Indian box office, surprising trade and industry. As per trade estimates, the film has collected around Rs. 1.30 crores on the day of its full-fledged release, that is, Friday, May 29. The collections would see a huge rise on Saturday as the word has now spread. Moreover, looking at the demand, the exhibitors have increased shows considerably. Interestingly, the film collected Rs. 46 lakhs in paid previews. The number was an eye-opener for the exhibitors as the collections were achieved though the film had just one show in all cinemas. Accordingly, the showcasing was increased. A trade source told Bollywood Hungama , “Universal Pictures asked for just 2 shows in each property. They also didn’t go all out with the showcasing. Once the Thursday numbers were in front of the exhibitors, they themselves began increasing the shows and also introduced the film to properties where the film didn’t get a release on Thur...