Riteish Deshmukh and Genelia Deshmukh appointed brand ambassadors of Maharashtra State Road Transport Corporation for five years
The Maharashtra State Road Transport Corporation (MSRTC) has appointed actor couple Riteish Deshmukh and Genelia Deshmukh as its new brand ambassadors for a period of five years. The announcement was made through an official release on Wednesday, with the duo expected to participate in campaigns focused on road safety, passenger awareness and social messaging. The agreement formalising their appointment was signed at Mantralaya in the presence of Devendra Fadnavis, Eknath Shinde and Transport Minister Pratap Sarnaik, who also serves as chairman of MSRTC. Officials stated that Riteish and Genelia will actively support outreach initiatives undertaken by the public transport body in the coming years. MSRTC is the country’s largest state-run road transport corporation, operating a fleet of more than 16,000 buses with a workforce of approximately 86,000 employees. The network serves over 55 lakh passengers every day across Maharashtra. Speaking to the media after the announcement, Ritei...