EXCLUSIVE: Spider-Man: Brand New Day tickets priced at MEGA BLOCKBUSTER rates, yet slightly below Dhurandhar The Revenge’s pricing; Gaiety-Galaxy, Maratha Mandir among FEW cinemas in India selling tickets below Rs. 200
With just five days to go for the release of Spider-Man: Brand New Day , the excitement is tremendous, to say the least. Advance ticket sales are extremely strong, indicating that the superhero film is set to record one of the biggest opening-day collections ever in India. Given the extraordinary buzz, the studio has decided to position the film in the highest ticket-pricing category. A trade source told Bollywood Hungama , “The studio has sent an email to exhibitors stating that Spider-Man: Brand New Day is the most anticipated film of the year, and not merely of the season. Hence, ‘keeping with the scale, legacy and premium positioning of this release’, it has decided to implement mega-blockbuster pricing bands for the film.” The mega-blockbuster pricing category is a relatively recent phenomenon and has previously been implemented for films that generated tremendous pre-release buzz, such as Pushpa 2 – The Rule, War 2 and Dhurandhar The Revenge . In accordance with this direct...